The Importance of Storytelling in Marketing
A lot of business owners, coaches and service providers tend to shy away from telling their own story as a part of their marketing. However, this strategy is very affective and draws people in more than the intermittent inspirational quote on instagram. Read on to find out how using storytelling in your marketing can greatly benefit your business.
The Power of Storytelling
Storytelling is very magnetic and attractive for a customer. It tells them that you can deliver on what you are promising. It is the most powerful form of marketing. As a service provider, you are your greatest testimonial. Figure out how you can tell your story and talk about the beautiful life and result you’ve created for yourself; how you’ve gotten from point A to B.
It Might Feel Confronting
This is confronting for some service providers who might feel like they don’t have the full result they want yet. They may feel “Who am I to speak about my journey and my story? I’m not at 10k months yet” or “I’m not perfectly healed” or whatever the destination may be. The key here is to claim your story with audacity. You might not feel like you’ve arrived yet, but to your ideal client, you are 1,000 steps ahead of them, and they can learn something from you.
Repetition Is Key
It takes about 15-20 times of exposure to a story or product in 2024 for people to buy it, or even sign up for a freebie. Tell your story repeatedly and shout it from the rooftops so that you can ensure a sale.
Makes You Relatable
Your story is one of the biggest connection points from a marketing perspective. It’s how people can really start to see themselves in you. Maybe certain things you have struggled with, they are also struggling with, and they are more likely to buy what you are offering in that case.
Might Be More Challenging for Women
Women especially have had programming that they shouldn’t be “too much.” Confidence doesn’t come easily for most women, so if you are a woman attempting to own and tell your story, you might struggle with it at first. Nonetheless, with practice and mindfulness, you can come to realize how valuable your unique experiences are, slowly build the confidence you have been searching for, really own your story and share it with others to inspire! When others see your confidence, it is magnetic and helps them trust that if they buy what you’re selling, it will benefit their lives.
We hope you have gained some valuable gems from this article, and have more insight into how you can claim your authentic story, no matter where you are in your process, and share it with your customers to inspire them! You can also check out our related podcast here. The entrepreneurial journey has lots of ups and downs, but we are here to support you on your way. You will get to where you want to be! As always, love and light to you on your journey. Blessings ✨